Using printing services and digital marketing in tandem will significantly expand the reach of your marketing campaigns because they complement one another.
Using print designs on your website and social media pages, as well as integrating social media icons and handles on your print marketing materials, is a terrific approach to link the two mediums when designing your print marketing strategy.
Naturally, maintaining consistency in branding and language across all content is essential for increasing brand awareness.
Yes, digital campaigns are easy to track, but there are easy ways to monitor the effectiveness of your print advertising even when there are no ready-made data.
You can gather useful information on how far and wide your campaign is reaching, any elements you need to change, and where the customer heard about your service by using landing pages, discount codes, coupons, or even just asking your customer service representatives to track where the customer heard about your service!
So, the next time you plan a digital marketing campaign, keep in mind about using printing services to back up your plan in the real world.