There are so many cool ways to promote your business like social media marketing, YouTube, SEO (search engine optimization) and many other online and offline techniques. So, why is flyer printing still so effective?
The answer lies in two general ways. The first is that people still often prefer to have something in their hands that they can touch, feel, save on their desks or shelves and come back to when they are ready. They can keep hold of the flyer in case they don’t necessarily need the service right there and then, but think that they might make use of it later. The second reason flyer printing is still so effective is a little bit more practical. It is that YOU decide who gets the flyer, and there are various levels of complexity for how you can decide on, and hone in on the most ideal people to whom to give your flyers. Precisely this hyper-targeting of your potentially ideal clients is what often makes marketing with flyers so effective.
While if you are creative and resourceful enough in how you do your promotion, you can probably successfully promote any business with flyers, some of the best types of businesses to promote with flyers are local businesses and events because you can geographically target people when you hand out the flyers.
There are a few important elements that make or break a flyer marketing campaign. One important thing to keep in mind is that when you hand out flyers to people, they are usually on the go. That means they have only a few seconds to glance at your flyer before they determine whether they will take a closer look at it or throw it away (hopefully they will recycle the flyer).
That means that you have to make the value proposition in big letter and clear print. What you are promoting should be immediately clear, and it should also be clear what the value is for the person looking at the flyer.
Additionally, try to not go too heavy on the graphics. While graphics can be enticing and alluring, they can also cause a little bit of confusion. So try to have clear images that add to the flyer’s message in a nice way. Take a look at our Graphic Design Services if you would like us to handle your Flyer Printing Design.